“The 6’am clothing is for spontaneous, social lifestyle based on a classic expression of femininity and elegance”

– Lars Fahl Jensen, Creative Director


6’am Fashion is designed for the female silhouette. The philosophy is to create classic feminine fashion that matches the lifestyle in the city. The name of the brand is the expression for 6 o’clock in the morning. The idea rises from the spontaneous lifestyle of the urban women. The lifestyle in a metropolis easily wipes out edges between work and the time off in the city.


“When she gets up in the morning, she hardly knows the day ends. The clothes must suit a working life which spontaneously may continue directly to a cafe, a restaurant or a night club”

– Lars Fahl Jensen, Creative Director



6’am is based on four annual collections. Our concept is Express Delivery and production is in the EU. With more than 30 years in the fashion business, Lars Fahl Jensen has a solid experience with the value chain.


“The world is open to the consumer who often travels between cities to shop and get inspired. Thus purchases are fragmented and affected by impulse. It’s important for us to supply products to our retailers within the current season. It makes a retail shop more flexible to adjust their product range with short notice”

– Lars Fahl Jens, Creative Director