6’am Fashion is designed for the female silhouette in a european metropolis. The philosophy is to create classic feminine fashion that matches the lifestyle in the city. The name of the brand is the expression for 6 o’clock in the morning. The idea rises from the spontaneous lifestyle of the urban women. The lifestyle in a metropolis easily wipes  out edges between work and the time off in the city.

“When she gets up in the morning, she hardly knows the day ends. The clothes must suit a working life which spontaneously may continue directly to a cafe, a restaurant or a night club. “

 

Lars Fahl Jensen, Creative Director